Website for Measured Health - Modern, Personalized Weight Loss
Measured's primary goal for their redesign was to modernize the look and feel, and drive more conversions towards the Take the quiz CTA. The primary audience for Measured is individuals seeking a personalized approach to weight loss - primarily women in their late 20s to early 40s.
Taking their objectives and audience into consideration, I created a new design language to base the Measured brand off of. This language was created through a unique color palette catered to their primary demographic, thoughtfully selected typography, and is now used across their online presence.
A specific highlight from this project was my recommendation to feature before & after progress photos. Compared to plain text user testimonials, before & after photos in this business category are an incredible and concise way to communicate your products' efficacy while also exhibiting social proof.
Outcome
