Premier pediatric urgent care serving metro families
The Care+ Pediatrics website needed a clean, minimal, and functional aesthetic. But pediatric emergencies can be scary, so I wanted to put parents at ease with a playful appearance that would also appeal to children in need of urgent pediatric care.
I utilized a calming blue palette aligned with existing brand guidelines and combined full character illustrations with existing assets to create the playful yet professional Web layout. It was important to me that the characters used throughout the site are diverse and inclusive to showcase an accurate representation of the client’s patients.
To ensure that the site remained focused on conversions, I interspersed clear and compelling calls to action to quickly schedule a visit or telehealth appointment. To help parents find the details they needed even while in a stressful situation, I outlined available services and information in a highly navigable menu using a consistent page structure.
All of this resulted in a compelling, comforting, and professional web experience that satisfied the client perfectly, and won a bronze ADDY award for online interactive experience.
Outcome
